B2B SaaS · Marketing & Growth

The best marketing keeps working after I’ve moved on.

I’m Vijaykrishna. I build positioning, demand engines, and lifecycle systems that compound, and I run them on an AI-first stack. Available for fractional and remote engagements.

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12+ years across Zoho, Chargebee, Borneo, Growfin, and DemandFarm.
$8.87M
in pipeline, built in 12 months at DemandFarm
+60%
growth in new-sales ARR at DemandFarm
500%
revenue growth in year one at Growfin
21.7%
SQL-to-win rate, ahead of the SaaS norm
What I build

Systems, not campaigns.

I’ve owned every layer of the growth stack, and I build each one to keep producing long after the engagement ends.

◎

Positioning & Messaging

The foundation everything stands on. Jobs-to-be-done research and value-proposition mapping, turned into positioning and messaging that lifts closure and conversion.

◈

Demand Gen & Pipeline

The engine. Paid, content, and SDR motion that built 440+ qualified opportunities and $8.87M in pipeline.

▲

AI-first GTM

Inbound and outbound run on an AI-first stack: Claude for research and content, Clay for enrichment and signal-based prospecting.

◐

Lifecycle

Behavioural email programs that drive activation and retention.

✎

Content

Editorial mapped to every stage of the buyer journey.

❞

Narrative & Storytelling

Launch films, brand explainers, and campaigns that make people feel something, not just read a feature list.

◆

Sales Enablement

Battlecards and decks that influenced $800K+ in closures.

◇

Team Building

Hired and led functions from the ground up.

How I work · Product marketing

Positioning is a method, not a guess.

The reason the messaging lands is the work that happens before a word is written.

01

Jobs to be done

Start with what customers are really hiring the product to do. Grounded in interviews and evidence, not assumptions.

02

Value proposition canvas

Map the jobs, pains, and gains against the features that actually matter, and set the rest aside.

03

Positioning

Find the frame where you win, set against the alternatives buyers genuinely consider.

04

Messaging

Translate it into language that lands at every stage of the funnel and every level of the buying committee.

AI-first GTM

A modern stack, run by someone who knows the fundamentals.

I run inbound and outbound on an AI-first toolkit. Claude for research, positioning, and content at volume. Clay for enrichment and signal-based prospecting. The connective tissue between them, automated. The tools move fast, but the strategy underneath is what makes them produce. AI multiplies a good operator. It does not replace the thinking.

Claude · research & content Clay · enrichment & signals Signal-based outbound Programmatic inbound Workflow automation
The part that’s hard to hire for

Anyone can ship a campaign. The work that moves markets makes people feel something first.

Storytelling runs through everything I build. At Growfin I produced a live-action launch film and a multi-format launch portfolio. At Chargebee I scripted an entire certification curriculum, calibrated in tone and depth for CFOs and ops leaders alike. At Borneo I relaunched a brand narrative that lifted enterprise closure by 10%. The strategy gets you the meeting. The story gets you the yes.

Live-action launch films Brand explainers Narrative repositioning Scripted curricula Multi-format launches
Selected work

Numbers I’ve actually moved.

DemandFarm · Director to AVP, Marketing

Rebuilt marketing into a repeatable demand engine.

Stood up the full function, from product and content to demand and SDRs, then built an engine generating 440+ qualified opportunities ($8.87M in pipeline at roughly $20K ACV) in 12 months, lifting new-sales ARR by 60%. Partnered with sales on battlecards that influenced $800K+ in closures.

$8.87M
Pipeline · ~440 opps
+60%
New-sales ARR
21.7%
SQL-to-win rate
Chargebee · Customer Marketer & Academy Lead

Built Chargebee Academy from zero into a global learning flagship.

Designed, scripted, and shipped a B2B learning platform end to end, onboarding 1,000+ enterprise learners at $15M+ ARR customers. A marketer who shipped an actual product, not just promoted one. The kind of asset that keeps compounding long after launch.

0 → 1,000+
Enterprise learners
$15M+
ARR customer segment
Growfin.ai · Group Product Marketing Manager

Took a fintech SaaS launch to 500% revenue growth.

Led marketing on a $40K monthly budget, crafting the positioning that established Growfin in a competitive fintech market, anchored by a live-action launch film and a portfolio mapped to the buyer journey.

500%
Revenue growth, 12 mo
$1M
Qualified pipeline, yr 1
About
VR Vijaykrishna Ravichandran

An engineer’s instinct for systems, a marketer’s instinct for story.

Twelve years across Zoho, Chargebee, Borneo, Growfin, and DemandFarm taught me the whole stack, and taught me that the best marketing is infrastructure that keeps working after you’ve moved on. I take that range into fractional and remote engagements with teams who need a senior operator now, not a year of hiring. Based in Chennai, working globally across North America, EMEA, and APAC.

Where I’ve worked
TagalysDemandFarmGrowfinBorneoChargebeeZoho

Tell me where you’re stuck.

Early GTM, stalled demand, fuzzy positioning, or a team that needs a leader. If I can help, I’ll tell you exactly how. If I can’t, I’ll point you to someone who can.

Book a 30-min intro call Or email me ›